Anna works with Sámi traditional materials such as plant dyed reindeer hide, hand-spun pewter mixed with silver wire, and shed and hand made reindeer antlers
TRADITION, PRIDE & SUSTAINABILITY with Simply Sámi jewelry
Created for the modern man and woman, Anna's jewelry fuses old Sámi traditions with contemporary design. Its wearer proudly celebrates Nordic indigenous handcraft, sustainable fashion, and self empowerment
Anna’s jewelry line Simply Sámi is inspired by her ancient Nordic indigenous heritage and dedicated to her grandfather Algot who came from the old Sámi family Pokka. Anna hand make every piece of jewelry herself in her mountain side studio on her farm, and she sells her handcraft online in her webshop and at a few retailers spread across BC
“For me, my reindeer Sámi jewelry is my way to express identity. To stand up for what I believe in. It’s bond back to my family’s roots… a bond with nature. I’m weaving our indigenous Sámi roots together with my present life here in BC as I work the tin thread. I’m building a bridge between traditional and modern times. This heart project of mine, that I call Simply Sámi, is bigger than the jewelry that I’m making… It’s about preserving traditional cultures world wide. And to educate people around the world what this type of handcraft stands for and represents. By hand making Sámi bracelets I’m keeping this old indigenous tradition alive wherever I go and I can spread awareness about Sámi culture to a wider audience. I want to create jewelry that reconnect people with the power of nature, just as it has been traditionally”
Anna feels a great pride to have the opportunity to spread her passion for this ancient handcraft to the rest of the world as well as spreading knowledge about, and speak up for, Sámi people, our sacred land and planet. Anna also strongly believes in timeless, conscious, and sustainable fashion, which is something that Sámi jewelry represent. Sustainability is the Sámi foundation, culture and everyone’s future
You find everything about Anna’s jewelry line here: WWW.SIMPLYSAMI.CA